×
You have attended this session. This session has ended. Click here to join another session or go to My Sessions.
×
This session has no available seats left. For an overview of all sessions click here.
Live & Experience Branding serves as major driver of brand and communication strategies.
In view of evolving wants and needs of the audiences, we need to make full use of the brand as source of sensory, affective and cognitive associations, resulting in memorable and rewarding brand experiences. We will gain relevant competitive advantage if our audiences can connect with and get stimulated by our brand.
16-11-2017 13:00 - 14:00
Hosted by: Ulrike TondorfMessages will be visible for table members and will NOT be shared on Facebook.